Universal Pictures and Dodge Partner Up to Promote The Fate of the Furious

April 18th, 2017 by

April 14, 2017 was the release date of the highly-anticipated eighth movie in the Fast & Furious series, entitled The Fate of the Furious. Both Universal Pictures and Dodge have promoted the movie with a multi-level marketing campaign that includes: television ad spots, licensed products, digital marketing and social media. With the Dodge Challenger and Charger both prominently featured in the latest installment, we here at Moritz Chrysler Dodge Jeep Ram in Fort Worth, TX are extremely excited for the movie to have been released, and for your opportunity to test drive these impressive vehicles at our dealership!

Universal Pictures has brought us adrenaline-pumping speed, hair-raising car chases, exotic locations, big Hollywood names and ultra-performance muscle cars all nicely packaged in exciting entertainment. It is no wonder, and only to be expected, that this successful formula has created such hype around each movie in the chart-topping Fast & Furious series.


Dodge Muscle Cars Built for Speed

The fast-paced Dodge cars with aggressive styling make them perfect choices for movies devoted to speed. The 2017 Dodge Challenger has an extreme amount of power under the hood depending on trim level. With engine options ranging from the 3.6-liter Pentastar® V6, providing 305 horsepower and 269 lb-ft of torque, all the way to the Supercharged 6.2-liter HEMI® SRT Hellcat V8 engine providing 707 horsepower and 650 lb-ft of torque, the Challenger lives up to expectations placed on it in the Fast & Furious series. The Charger is just as impressive, with similar engine options and a sleek and substantial design. These two stars of the screen are made for speed and designed to exceed expectations.

Muscle Heaven Marketing Campaign

To support its marketing campaigns, Dodge created television ads for various airing spots covering national, dealer and multicultural ads. Television ads showcase clips from The Fate of the Furious as well as highlighting 2017 Dodge Challenger performance capabilities. Ads will be broadcast during primetime, sports programs including NASCAR, and on cable entertainment channels. Licensed products of the movie include both the Dodge Charger and Challenger in the form of die-cast and remote control vehicles.

Test drive the Dodge lineup here in Fort Worth, TX

Looking for the iconic 2017 Dodge Challenger or 2017 Dodge Charger for sale in Fort Worth, TX? Stop by Moritz Chrysler Dodge Jeep Ram in Fort Worth, TX. We offer new Dodge vehicles in Fort Worth, TX, including the Dodge Durango, Journey, and Grand Caravan. We are within easy reach from Arlington, TX, so stop by and visit! We’d love to get you driving the car of your dreams, today.

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